Monday, 18 October 2010

Country Mouse Goes to Town

Things are just about getting back to normal after the Cycle Show now and my brain is unscrambling stuff and gradually reassembling it into cogent thoughts. Well mostly.

To anyone that spoke to me in the weeks leading up to it, it will come as no surprise to know that I was (putting a mildly) a bit nervous. I thought I was taking Jenn along for solidarity but as she arrived to help me finish loading the van she confessed to being a tad shaky herself. Honestly, you'd think you could depend on someone that's braved bears and ridden 48 hours straight for the last part of the GDR. But no. It's true, you really can't get the staff.

I've done a ton of shows before in corporate life, but this was a first for Minx and it felt like playing with the grown ups. When on of our regular customers said she loved the idea Minx was going, but actually didn't like the idea that everyone else would now know about us, because we were 'hers', I felt like rushing back to the safety of her apron strings and hanging on for dear life.... I've always had the utmost faith in what Minx was set up to do, but it isn't mainstream and Earls Court is a big stage. I always swore we would never do it unless I could do it well, and truthfully the budget meant we were flying more on imagination and love than slick 'retail as art' installation.

We felt pretty smug when our late departure from Wiltshire meant we breezed into the unloading dock. Less smug when our 'two hours to throw it all together' turned into four. There was also a dodgy moment when the Ikea flatpack stools turned out to need the one tool we hadn't packed and it looked like we were going to have to ask a boy for a loaner (insert joke here). Frantic rummaging turned up the emergency Crank Brothers 17 that always gets chucked in and our collective honour was saved. With four minutes to go until the lights went out we were slapping on poppy stickers with increasingly careless placement when a passing comment was shouted. "That's the best stand in the show!" I nearly cried. Especially when it turned out to be the Creative Director that shouted it.

From the moment the doors opened the next morning it was a whirl. We had our moment in the press sun after an interview with the Guardian. Not to mention possibly the worst few minutes of my life, a video interview with Singletrack. I could go on forever, we had a ball, I was sorry when it was all over because I was enjoying riding my bike around London, talking cycle clothing and meeting so many really really lovely people. There was some serious stuff, some conversations that got me pondering - and not all in a good way. But that's for later. A 'state of the nation address' as Jenn would say. For now, here are my best bits:

  • Flagging down the delivery van with the printed copies of the Compendium that arrived from the ever excellent PPG people (Q "Can you print this in time for the show, in erm... six days?" A "Yes") with moments to spare.
  • The unrelieved joy of an empty marshalling zone in Seagrave Road car park.
  • Jenn's ability with Ikea instructions.
  • THAT comment after four hours of flat pack assembly and no food.
  • Staggering into the Premier Inn on the Cromwell Road at 11.00pm carrying enormous bags and pushing two bikes, to be met with the warmest welcome and not an eyelid batted.
  • Duncan from The Front Yard Company bringing and planting our PlantLock for us.
  • Wagamama.
  • Hotel room picnics.
  • Early morning spins through Hyde Park.
  • A man in white Lycra on a Boris Bike
  • That girl in a red skirt and hi-viz jacket who looked so unutterably chic I nearly chased her down the road to ask for a picture. But I am way too cool for that. And she was too fast...
  • Boris bikes generally.
  • Feeling like a tourist ("hello birds, hello Albert Hall, hello High St Ken" etc.) in amongst the go-faster bike commuters.
  • Remembering....
  • Never tiring of explaining why.
  • All the lovely people that brought us coffee.
  • The fact that EVERYONE lifted the skirt on the bike dress.
  • Talking, talking, talking.
  • Olivia and her genius way with plaits.
  • The sheer age range of women cyclists from teens to retirees.
  • Actually the huge number of daughters....
  • The shining eyes of the girl who, having ridden one only twice JUST HAD TO HAVE A ROAD BIKE. And wants so fiercely to race it too.
  • Prontaprint on the Old Brompton Road for stepping up to the mark with half and hour until closing and us having run out of cards in just one day.
  • Teenage boys taking Minx badges - what - really?
  • Explaining that yes those are our bikes and then giving a quick run down on the joy of each as required. The commission invoice is in the post guys....
  • Supportive texts from Susan in Chamonix - I missed you!
  • Bar Italia on Saturday night.
  • The blokes in the next van that passed us a Twix at the lights as we headed home.

I will probably keep sneaking back to add to this list, but I have to press 'publish' at some point. Seriously, we had such a blast - my thanks to everyone that came to talk to us and supported us, but most of all my thanks to Jenn. Turns out it was only a tiny bit scarier than bears after all.

Minx

4 comments:

Simon said...

Sounds great :)

Anonymous said...

Well done Debbie & Jen, looks fab, chic and all the things we love about Minx. Was in Scotland riding that weekend - with Minx attire of course - so glad to hear that the big city was good to you and Wiltshire of course welcomes you back. Ruth :-)

gecko_girl said...

As a visitor to the show, I'd like to say well done and thank you for being there! You gave me some advice on what to wear for winter mountain bike riding - Terry Coolweather Tights - and I ordered some a couple of days later. I wore them for the first time in the Mendips on Sunday and I have to say, your recommendation was spot on! They are lovely and snuggly and soooo flexible! Perfect.

As a relative newbie to mountain biking, I want to say how brilliant it is that you do what you do. It is so good to know exactly where to go for women's biking clothes and tips. I so rarely see other girls on the hills, so it's good to know you're out there. Thank you, Em

Anonymous said...

Shame on me for thinking it would be all boy stuff and not accompanying my other half to the show! Stand looks great, really sad to have missed it.

Jules